Keywords

Keywords are simple unique, identifying words that through text messages make your text message campaign as effective as possible. When someone texts your keyword, it triggers your campaign that you created to launch on the users device. Often, a simple keyword is the most effective as it is easy to remember and text. In the topics below we explain how to create and manage keywords.

    • Keyword Manager

    • Create a New Keyword

      You may access these tools from the SMS Campaign menu in the Textboom toolbar or from the quick link image icon on the Dashboard.

      Keyword Manager

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      The Keyword Manager displays a listing of all keyword records for your account. You can filter by OC (Operating Company), Agency, Client, Status, or Short Code. You can edit, disable, re- enable, and delete campaigns. You may also perform a search for a specific word or number. The listing will change to match any filters that you apply, and you can combine several filters to make your report very specific. To clear away any filter, you can perform a reset at any time.

      You may access this feature by choosing SMS Campaign > Keyword Manager from the toolbar.

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      After choosing this menu item, you’ll see a page having the characteristics which we describe below.

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      Filters

      On the left side of the report control panel, you’ll find a group of filters (below). Choose from one or more of these drop-down menus to filter by OC (Operating Company), Agency, Client, Status, or Short Code.

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      Along with these filters, you’ll also find a Search field. Here you can enter a specific value, such as “GOSSIP” or “57111”. Click the Go button (found at the extreme right of the page) to initiate the search. Any records containing the value in the Search field will appear in the results.

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      Click the Go button to update the listing; click the Reset button to revert back to the original filter settings.

      Add, Enable, Disable, or Delete Keywords

      In the upper right corner of the page, locate these icons:

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      Check the box next to any record, and then click the icon that corresponds to the function you want to apply:

    • New – add a new keyword.

    • Enable – enables a record that has been previously been disabled.

    • Disable – Click this icon to disable the keyword. A disabled keyword cannot be used again until it is enabled.

    • Delete – click this icon to delete a keyword. A deleted keyword is both disabled and invisible.

      Column Headings

      The figure below displays the first few column headings. Underneath these headings, you will see a list of all your keyword listings.

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      Managing Keywords

      At the extreme right end of each record in the listing you’ll find a series of small icons:

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      Click this icon to edit the keyword (you will exit the Keyword Manager). Click this icon to enable the keyword.

      Click this icon to disable the keyword. A disabled keyword cannot be used again until it is

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      enabled.

      Click this icon to delete a keyword. A deleted campaign is both disabled and invisible.

      Create a New Keyword

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      With the Keyword feature, you may create a new keyword for use with your campaigns. You can create a simple keyword, or a progressive keyword that has a prefix that you might use with other keywords. Read below to see how easy it is to setup.

      You may access this feature by choosing SMS Campaign > Keyword Manager > New Keyword

      from the toolbar.

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      Or by clicking on New from the Keyword Manager.

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      After choosing this menu item, you will see a page much like the figure below.

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      Follow these steps to create a keyword:

      1. Click the Client drop-down list, then select the correct client name.

      2. Enter a Name for the keyword.

      3. To choose a Shortcode, click the database name in the Available listing, then click the right arrow to move the database name to the Selected listing.

      4. Next, decide if you want a Simple or Progressive type of keyword (Keyword Type).

      5. If you want a Simple keyword, type the keyword into the field for Required Keyword and then click the Check Availability button. You’ll receive a confirmation message if the keyword is available or an error message if it is not.

      6. If you want a Progressive keyword, first type the prefix word into the field for Required Prefix. This will prepend the prefix to the Required Keyword field. Next, enter the keyword into the field for Required Keyword. Then click the Check Availability button. You’ll receive a confirmation message if the keyword is available or an error message if it is not.

      7. When you’re happy with the entries, click the Save button in the upper right corner of the page. Click Cancel to discard your entries.

Keyword Alias

Optionally, you can specify one or more aliases that will serve as substitute for the keyword in campaigns where it is put into use. An example may be Follow these steps to create a keyword alias:

  1. At the bottom of the page, click the plus (+) sign for Keyword Alias to expand that section.

  2. Check the box for #1, then enter the alias keyword and click Check Availability. You’ll receive a confirmation message if the keyword is available or an error message if it is not.

  3. If you want to enter more aliases, check the boxes and enter keywords for #2, #3, and so on.

  4. When you’re happy with the entries, click the Save button in the upper right corner of the page. Click Cancel to discard your entries.

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