“Text ABC to 123456” – We’ve all seen it, heard it, read it…
What does it mean? And how does it work?
In this example, “ABC” represents a keyword and “123456” represents a shortcode. There are multiple parts to the process when it comes to text messaging promotions, but let us simplify it to 3.
Keyword -> Service -> List
A “Keyword”, selected by you, will trigger a particular “Service” that sends a message and places a user into a “List”.