Pizza & Texting: A Winning Combo
In this economy, and with strong competition, it can be extremely difficult for the average pizza shop to survive without proper marketing strategies. How do you keep up with the times? Go mobile! In the US, by the end of 2012, there were 321 million cell phone users. Most of those users, admittedly, never leave home without their cellphone. Having that many people walking around with their mobile phone, if you are not getting serious about your text message marketing efforts, you are essentially throwing away pizza sales.
The “Big Guys” in the pizza industry have realized this and are putting it to use with amazing results. This is why it is imperative for the average pizza shop to keep up. If you are not already, it’s time to start utilizing a mobile marketing solution to maximize sales and drive customers to order more often.
Here are some tips to keep in mind:
Always give incentive.
Discounts are great, but FREE gets attention. Consider offering a low cost item, like a desert, for free with a minimum purchase.
Have a strong call to action.
Try using phrases like “Today Only” or “From 5:30 to 7:30 Only” to increase the importance and perceived value of your offer.
Focus on what makes YOUR pizza special.
Are you fast, specialty, cheap? Separate yourself from the generic pizza shop masses.
Rotate and test various mobile marketing campaigns.
As with any type of marketing, make note of which offers bring in the most customers and scale up those efforts.
Focus on building your list.
Offer separate incentives to customers to get them on your list, such as an instant mobile coupon for a free bottle of soda at the register if they join your text VIP list on the spot.
Get a mobile marketing solution in place for your pizza business, put these suggestions to use and quickly you will notice the increase in sales and new customers. We guarantee it.
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